Do you really know how car buyers go from needing or wanting their next car to the final purchase?
In the second of our Winning and retaining customers Auto Retail Live broadcast, we’ll be investigate the customer journey and the role marketing plays in this process.
Coinciding with the launch of our latest report Winning and retaining customers in an always-on world, this webinar will examine brand advertising, internet presence and wider marketing trends both inside and outside automotive.
As an added bonus, anyone who attends the webinar will be able to take advantage of the discounted rate for the report of £265, should they wish to buy a copy, rather than the full rate of £395.
On the panel for the 40-minute webinar on 14 September will be Matt Wrigley, group marketing and innovations director for Jardine Motors, Matt Dunnakey, head of marketing at Hyundai Motor UK, and Phill Jones, head of eBay Motors Group.
All panellists will be available live to answer questions and give their views and thought about the latest in automotive marketing. The panel will be chaired by Auto Retail Network’s Al Clarke.
The focus for this webinar will be to provide the latest insight into marketing within a fully-digital world.
Key topics for discussion include:
- How to build brand awareness
- Online presence
- How to stand out from your rivals
- Wider trends from inside and outside auto retail
REGISTER NOW and join us online at 2pm on Tuesday, 14 September for part 2 of our Winning and retaining customers webinar.
It’s 40 minutes that will give you practical advice and expert opinion on what showroom-base retailers can learn from the new breed of online-only dealers.
This Auto Retail Live broadcast is being held in partnership with eBay Motors Group.
Event details
Date
Time
Duration
14 September 2021
2:00PM BST
40 minutes
Presenters
Al has held senior executive roles with Ferrari, Maserati and the SMMT. Al started his career as a journalist and presenter with a decade working for the BBC and in commercial radio. He has a particular interest in the application of digital technology and connected car services in the automotive industry and regularly speaks at, and chairs events on, these issues.
Phill runs eBay Motors Group, a business launched in January 2020, to offer a new and cost-effective way for dealers to Advertise Smarter by reaching millions of buyers throughout their journeys across eBay, Gumtree and Motors.co.uk and its network of sites. Phill was previously Managing Director of Motors.co.uk and transitioned as part of the acquisition by eBay Classifieds Group in 2019. He has 12 years’ experience in the online classified markets and qualified as a Chartered Accountant.
Matt Dunnakey is an established and experienced marketing professional specialising in the automotive sector.
As Marketing Director for Hyundai, Matt has spent the past 12 months establishing the Hyundai brand as a leader in eMobility, focusing on removing the barriers to purchase and creating a customer journey tailored to electric car ownership.
For the past 22 years Matt has worked across multiple automotive brands, specialising in luxury marques including Porsche, Bentley and Jaguar Land Rover. More recently Matt led the development and implementation of a strategy to relaunch the Jaguar brand in China, before returning to the UK to lead Jaguar Land Rover’s global digital communications.
Matt is a passionate car enthusiast and has built up a small collection of classic cars which he enjoys driving in his spare time.
Matt Wrigley is currently the Marketing & Innovations Director for Jardine Motors Group. His passion for innovation, retail and automotive spans over 25 years where he has helped lead teams deliver against the ever-changing requirements across the sector. Starting his career within the world of Marketing agencies he worked his way up to senior positions collaborating with a diverse range of clients from National Blood Service and David Lloyd Leisure to Iveco Ford Trucks. Previous to Jardine Motors he was the Marketing Director for Mercedes-Benz Retail where he also held a range of other roles including Brand Manager for smart, Maybach, AMG and SLR.
Registration